Phase 2
Translating the blueprint into a functional growth machine with robust tracking and targeted campaigns.
With the Strategic Blueprint approved, the Engine Construction phase focuses on building the core infrastructure and initial assets. This involves detailed planning for each channel, setting up precise measurement systems, integrating technology, and creating the first wave of content and campaigns ready for activation.
Developing specific tactical plans for prioritised channels (e.g., SEO keyword targeting and technical setup, PPC campaign structures and ad groups, content calendars, CRO test plans).
Implementing robust tracking across your digital properties using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tagging, and defining specific conversion goals.
Connecting key marketing and sales technologies (e.g., CRM, email marketing platform, advertising platforms) to ensure seamless data flow for targeting, nurturing, and attribution.
Creating the foundational elements for launch, including PPC keyword lists and ad copy, initial SEO-focused content pieces (blog posts, pillar pages), and core email nurture sequences.
Designing and developing high-converting landing pages tailored to specific campaigns or audience segments, along with necessary creative assets (images, graphics, ad creatives).
This phase results in a fully constructed, technically sound engine ready for activation.
Ensures all channels and tactics are built to work together from the start, avoiding silos.
Establishes reliable tracking and analytics infrastructure for true performance visibility.
Creates the necessary assets and campaign structures for an efficient and effective launch.
Let's move from blueprint to build. Schedule a consultation to discuss how we construct the engine tailored to your strategic goals.
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