Phase 3
Launching your Growth Engine, gathering real-world data, and driving relentless, data-driven optimisation.
This is where the rubber meets the road. The Activation & Iteration phase involves launching the constructed engine components and immediately beginning the cycle of monitoring, analysis, and optimization. We don't 'set and forget'; we actively manage and refine based on live performance data to accelerate learning and maximize results.
Activating paid media campaigns, publishing initial content, rolling out technical SEO fixes, and closely monitoring lead flow, traffic, engagement, and conversion metrics across all channels.
Systematically implementing on-page optimisations, technical SEO recommendations, publishing approved content according to the calendar, and initiating strategic outreach for authority building.
Designing, implementing, and analysing A/B tests or multivariate tests on key landing pages, calls-to-action, forms, and user flows to systematically improve conversion rates.
Regularly analysing performance data from all activated channels against defined KPIs and OKRs, identifying high-performing elements, underperforming areas, and new opportunities.
Implementing an iterative 'Analyze -> Hypothesize -> Prioritize -> Test -> Learn -> Implement' cycle across all relevant channels to continuously refine tactics and improve overall engine performance.
This ongoing phase provides continuous insights and documented improvements.
Moves beyond planning to generate actual performance data, validating assumptions and strategies.
The iterative nature allows for rapid learning about what resonates best with your audience and drives results.
Continuous optimisation focuses investment on the most effective tactics, maximising return.
Let's discuss how our iterative optimisation process drives continuous improvement and delivers measurable results for your business.
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