Maximising Black Friday Sales Through Strategic Ad Campaigns and Data-Driven Profit Optimisation.

Solution

Growth implemented a multi-layered strategy designed to maximise sales, increase visibility, and optimise profitability throughout the Black Friday period:

• Product grouping by profit margins:

  To make the most of the advertising budget, we began by categorising products based on their profit margins. By allocating more resources to higher-margin items, we ensured that the company's best-performing and most profitable products received maximum exposure.

• Tailored campaigns for key products:

  As the campaign progressed and performance data began to accumulate, we continually refined our strategy. By creating individual campaigns for the best-performing products, we were able to tailor our approach to what was generating the most returns. This flexible, data-driven method allowed us to optimise budget allocation for each product group, ensuring no ad spend was wasted.

• Expanding reach and engagement:

  To further increase sales potential, we employed display and remarketing ads specifically designed to target new customers and those who had previously visited the site. These efforts were supported by the use of promotion extensions, which highlighted key Black Friday deals, and optimised ad copy that helped The Wooden Bed Company stand out from its competitors. By refining ad messaging and increasing exposure, we enhanced online visibility during the high-traffic period.